2021 Topics

The various conference sessions expose proven approaches in digital marketing creative products and services, and it identifies trends, new methods and other strategic practices that contribute to digital audience development.

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Programme

27 November 2021

The Business of The Arts & Entertainment Conference Guide (Click on the times for more information)

Open and networking

TOPIC: DIGITAL AUDIENCE DEVELOPMENT

digital development – reimagining the business of the arts

Find out how the city’s support in the arts is one that favours creating new culture and art business processes to meet the changing face of markets and consumers of the arts.

Then get an in-depth understanding of SEAfrica 2021’s theme,

KEYNOTE SPEAKER1: Ms Ntshuxeko Manganye: Deputy Director – Arts, Culture & Heritage, at The City of Johannesburg

KEYNOTE SPEAKER2: Anny Deery: TRADtv & Inner Ear (UK)

KEY TAKE OUT: Marketing & Business strategy, Funding

INDUSTRY/SUB SECTOR:

  • All

TOPIC: CREATING FOR AN ONLINE AUDIENCE

They say to render your service well, know your market well (who said that? Ok we said it). This means crafting your art form to suit the consumer’s current needs and environment. This session dives into improving and understanding online audience  to boost creatives’ ROI & online performance.

PRESENTER/SPEAKER:

KEY TAKE OUT:

  • Marketing
  • Sales

INDUSTRY/SUB SECTOR:  All

  • Music
  • Film
  • Theatre
  • Dance
  • Radio
  • TV

NETWORKING BREAK

TOPIC: MASTERING THE ART OF AlGORYTHMS

Digital tools and Social Media has never been key to marketing campaigns than it is today. Understanding how algorithms set of rules work can advance your skill to track performance & trends, discover what resonates with your audience and run ads effectively.

PRESENTER/SPEAKER:  Presentation
Eric Enge (Preficient – USA)

KEY TAKE OUT:

  • New Technology
  • Digital Marketing

INDUSTRY/SUB SECTOR: 

– All

LUNCH BREAK & NETWORKING

TOPIC:  YOUTUBE LIKE A PRO
Youtubing is the fastest-growing type of small business forming what is known as the creator or content economy. Learn the tricks of this booming trade from content entrepreneurs who are building real businesses online.

PRESENTER/SPEAKER:  Presentation
Nana Asihene (GHANA)

KEY TAKE OUT: 

  • Marketing
  • Video Production
  • Online Strategy
  • Social Media

INDUSTRY/SUB SECTOR:

  • Audio Visual
  • Marketing
  • Talent Management

TOPIC: How A Show Goes Online
You may have the creative juices to move your event or host your next show online, whether it is an online show, podcast, webinar etc. But what does it take to put up an online show? This is everything you need to know about hosting a show online.

PRESENTER/SPEAKER1: Presentation

  • Relebogile Mabotja (South Africa) – online show

PRESENTER/SPEAKER2: Presentation

  • Jeremy Wellman (USA) – podcasting

KEY TAKE OUT:

  • Content development
  • Business strategy

INDUSTRY/SUB SECTOR:

  • Podcasting
  • TV
  • Radio
  • Events & Festivals

TOPIC: THE 4Ps OF MARKETING –  Digital Remix

You could be familiar with the 4 P’s of marketing: Product, Place, Price, and Promotion. But with audiences online, how are these redefined with so much focus on crafting SEO strategies, using digital tools to nurture leads, harnessing the power of social media, and all the other digital solutions?

PANEL: 

  • Samm Marshall (South Africa)

  • Anyiko Owoko (Kenya)

  • Obakeng Kokwe (Botswana)

  • Mpumi Phillips (South Africa)

NETWORKING (5pm END)

See you there!

SECURE YOUR ONLINE SEAT FOR FREE HERE

Topics At A Glance

  • Creating For An Online Audience (A Market Oriented Production)

  • Mastering The Art Of Algorithms (Social Media For Artists)

  • Youtube Like A Pro (Artists Getting On The Creator Economy)

  • How a Show Goes Online (Online Shows, Podcasts, Webinars)

  • The 4Ps of Marketing (A Digital Remix)

Download Programme