The 3rd Annual SEAfrica Conference took place on the 7th and 8th of October 2016 at Museum Africa in Newtown Johannesburg. This event was established in 2014 with the aim of empowering talented individuals with knowledge on how to grow their businesses, or turn their talent into a business, through words of inspiration from those in-the-know and education on how to manage their entertainment careers effectively.


This year the conference took a ground level approach with the theme ‘iDigital’ engaging conference attendees on how their digital representation is firmly within their own control and highlighting the power of marketing, networking, copyrighting and profiling their careers digitally.


The organisers saw no better fit than to open this conversation with a session titled “Why Own Your Digital Development” by Gareth Cliff as he encouraged talent to be independent and maximize on mobile technological advantages. Day one also saw the well respected Kerry Friedmann break down the intricacies of “Artist Management in the Digital Age”, Khanyi Magubane explained the vast possibilities of entertainment in the digital space and Tebello ‘ Tibz’ Motsoane, Joseph Neusu and Vicky Myburgh contributed towards an enticing panel discussion on African trends in the entertainment industries.


The second day of the conference proved equally educational with Tanya Kunze speaking on “Living in Financial Abundance” which was a great topic of interest for the talented audience. Keynote speaker Tony Kgoroge, president of CCIFSA, brought to light the seriousness of owning ones creation and explained what CCIFSA’s role is in facing the challenges and the dynamic DJ Zinhle broke “Mastering a Digital Marketing Mix” down to a level everyone could understand. As though this wasn’t enough, the audience was thoroughly entertained by Carito Sheik, Siphile Buthelezi and Sarah Jane Boden who discussed “Good Radio, Switched on to Social Media” in a panel format. Last, but most certainly not least, Meshendri Padayachy brought the attendees up to speed on the Copyright Act Amendment Bill process and answered an incredible influx of questions from the knowledge thirsty audience.


The conference could not have come together so successfully with out the support of industry partners CCIFSA, Ekurhuleni Creatives Council Touch Central, Just Curious, Gauteng Tourism Authority and Museum Africa. This years’ event established a strong network of talented individuals who will be contributing to and collaborating on SEAfrica events to come ahead of the 4th Annual SEAfrica Conference in October 2017.




For further information please contact:

Gisela Gold | Project Manager

+27 74 203 0555